Shopping Insights
Dominating Google's e-commerce transformation
Mastering product visibility across Google's shopping ecosystem
Let's optimize your products for maximum visibility across every shopping surface.
Shopping Ecosystem Audit
We map your complete shopping presence across Google's surfaces - from product grids to knowledge panels. Our diagnostic systems identify visibility gaps, feed issues, and missed opportunities across merchant center, Shopping tab, and search results. This comprehensive baseline reveals exactly where your products stand in Google's e-commerce transformation.
Feed Architecture Optimization
Your product data becomes the foundation for shopping success. We restructure feeds for maximum impact, optimizing titles, categories, and attributes that drive visibility. Our feed management goes beyond compliance to strategic enhancement - ensuring every product detail works harder to capture qualified traffic and convert browsers into buyers.
Merchant Center Mastery
We unlock the full potential of Google Merchant Center, from free listings to performance optimization. Our approach covers policy compliance, feed health monitoring, and strategic configuration that maximizes your organic shopping presence. We ensure your merchant center becomes a revenue-driving asset, not just a product catalog.
Competitive Shopping Intelligence
Understanding competitor positioning reveals untapped opportunities. We analyze how competing products appear across shopping surfaces, identifying gaps in coverage, pricing strategies, and presentation tactics. This intelligence informs positioning decisions that help your products stand out in crowded shopping results.
Performance Tracking & Optimization
Continuous monitoring ensures sustained shopping performance. Our tracking systems monitor product visibility, click-through rates, and conversion patterns across all shopping touchpoints. We identify trending opportunities and optimize in real-time, keeping your products competitive as Google's shopping features evolve.
FAQs
What our Partners Say
"Our partnership with Alchemy has been instrumental in elevating ECCO's European organic performance. From the outset, Alchemy brought a level of technical depth, strategic clarity, and hands-on ownership that went far beyond what we typically see from external partners. They didn't operate as an agency-they operated as an extension of our team. Alchemy managed a highly complex, multi-market migration program with exceptional rigor, ensuring performance was protected while unlocking meaningful acceleration across key markets. Their architectural guidance, redirect intelligence, and SEO governance frameworks have strengthened the foundation of our digital ecosystem and continue to support sustained growth. We're pleased to continue our collaboration with Alchemy as we build on this momentum and further scale our platform."
"Our collaboration with Alchemy on SEO and AI scripting for the Headless migration was highly effective. They demonstrated strong attention to detail and a clear understanding of how to translate business requirements into scripts capable of handling large-scale data and multiple languages. The deliverables were delivered on time and aligned with our objectives. One of the most important outcomes was that we maintained our organic and paid traffic throughout the migration - a critical success factor for our business. Their know-how and technical expertise were key to achieving this. Beyond execution, they provided valuable input on how to structure and leverage data more effectively, which supported our broader goals. This practical and solution-oriented approach made the process smooth and productive. Working with Alchemy has given us confidence in using technology to drive smarter, scalable solutions."
"Alchemy's deep understanding of technical SEO and their data-driven approach were instrumental in resolving our complex indexing issues. The results speak for themselves - a 99% increase in organic revenue is a phenomenal outcome that has had a direct, positive impact on our business."
Ready to dominate Google's shopping ecosystem?
Let's optimize your products for maximum visibility across every shopping surface.